We delivered a large-scale brand activation for the Joe FM “Pakje van je Hart” campaign in collaboration with DreamLand — an interactive pop-up experience combining design, technology, and emotion.

At the core of the installation is a custom-built structure composed of stacked gift boxes with integrated interactive screens, allowing visitors to engage with the campaign in real time. Every element was carefully designed to reflect the brand identity and create a bold, recognizable visual presence.

The project transforms a public space into an immersive emotional experience, attracting high foot traffic and turning the brand into a meaningful part of people’s personal stories.