For the Tour de France activation, we delivered a bold and highly visible brand installation for Biofreeze, designed to stand out in one of the world’s most dynamic sporting environments.

We engineered and produced oversized product replicas — including gel tubes and spray formats — alongside a custom brand character, transforming the product into a striking three-dimensional experience.

Mounted on a moving activation vehicle, the installation ensured continuous visibility across the race route, capturing attention from thousands of spectators and creating strong emotional engagement with the brand.

The project combines precision fabrication, lightweight engineering, and premium finishing, making it suitable for both mobility and outdoor performance.

🔹 Large-scale 3D product replicas

🔹 Custom-designed brand character

🔹 EPS fabrication with reinforced protective coating

🔹 Lightweight, durable, and transport-friendly

🔹 Designed for high-visibility mobile activation

This project highlights our ability to create impact-driven brand experiences that turn products into iconic, attention-grabbing installations.